02 · Discipline · Animation

2D animation.

Storyboard. Motion. Compositing. The identity translated into movement, with the care of a directed film. Hand-drawn frames, vector systems, and the kind of timing that makes a brand feel alive instead of activated.

Discipline

Storyboard · motion · comp

Pipelines

Frame-by-frame · After Effects · Cel

Lead clients

Polycab · Setu · PayU · Hamleys · Dlecta

The discipline

An identity, learning to move.

2D is where a brand finds its motion. Storyboards, hand-drawn frames, vector systems and compositing, sequenced with the timing of a directed film so an identity feels alive rather than merely activated.

The work runs from festive films and brand intros to animated explainers that make a complex idea land in seconds, for clients including Polycab, Hamleys, PayU, Setu and D'lecta.

02 Selected work