Social · The practice Selected work
02 / 05 · Social

How we run it. The daily voice of a brand, held to the same standard of craft as the wordmark, the campaign and the long term.

The discipline
Always-on calendars, launch architecture, hero campaigns and the weekly rituals that keep a brand legible in every market it shows up in.
Brands run
18+
Markets
3+
01 The social practice
Social is the daily voice of a brand at speed where strategy meets the scroll, and the brand answers back.

Yellow runs social as a continuous brand instrument, not a side channel. Built in-house, governed like a publication.

03 Seven Mandates

Seven mandates, chosen to show range.

Luxury beauty, heritage retail, mass-market FMCG, premium real estate. Different briefs, different velocities, one operating standard.

Luxury Beauty
01 · Sephora

Beauty,
at altitude.

Yellow shapes the India-market voice for one of the world's most influential beauty retailers. Launches, hero campaigns, in-app carousels and the always-on cadence that builds category authority, six interlocking sections run as one editorial system.

Client
Sephora India
Sector
Luxury Beauty
Enter the brand
Heritage Retail · India
02 · Hamleys India

The world's oldest toy shop,
built for India.

Hamleys in India runs as a retail + IP system. Yellow holds the social mandate across festival campaigns, celebrity tentpoles, in-store theatre at Mall of the Millennium · Pune, and the always-on cadence that turns 263 years of British retail theatre into a market-specific brand story.

Client
Hamleys India
Practice
Retail · IP · Always-on
Enter the brand
Mass FMCG
03 · Lifebuoy

A 130-year mission,
told in 30 frames.

A widely recognised health soap, in conversation with India at scale. Yellow runs the social calendar across the brand's hygiene-behaviour mandate, translating a public-health proposition into film, statics and creator collaborations that reach far without losing the editorial register.

Client
Hindustan Unilever
Reach
India · National
Enter the brand
Luxury Mall · Retail
04 · Palladium Ahmedabad

A new flagship,
built on the feed.

The Phoenix Palladium retail story extended into Gujarat, a launch played as both a city moment and a brand introduction. Yellow runs the always-on social architecture, from launch IP and tenant spotlights to the lifestyle calendar that turns a destination mall into an editorial address.

Client
Phoenix Palladium
Market
Ahmedabad · Gujarat
Enter the brand
Beauty Retail
05 · Tira

India's
beauty floor.

Reliance Retail's premium beauty platform, run as a continuous brand programme. Yellow holds the always-on calendar, launch carousels, category statics, hero campaigns and the weekly cadence that turns a retail destination into an editorial address.

Client
Reliance Retail
Practice
Always-on + Launches
Enter the brand
Prestige Beauty
06 · Bobbi Brown

Beauty,
in motion.

A prestige beauty house, run as a social-first content system. Yellow builds the always-on feed reel by reel, launch moments, trend-led formats and creator collaborations with Tara Sutaria that carry the brand into real routines.

Client
Bobbi Brown
Practice
Social-first · Creator-led
Enter the brand
Luxury Mall · Retail
07 · Palladium Mumbai

The original
luxury address.

Palladium Mumbai is where India's luxury retail story began. Yellow runs the flagship's always-on social, launch IP, tenant spotlights, festival tentpoles and the everyday cadence that keeps the country's original luxury destination in the conversation.

Client
Phoenix Palladium
Market
Mumbai · Lower Parel
Enter the brand
A post lives for a day.
A brand lives in the pattern.
Yellow · the operating principle
04 Sort by Category

The full brand index.

Eighteen brands. Eighteen calendars. One consistent standard of craft, held across luxury beauty, retail, FMCG, real estate, fashion, food and media.

Sephora

Sephora

Luxury Beauty
01
Hamleys Global

Hamleys Global

Heritage Retail
02
Tira

Tira

Beauty Retail
03
Lifebuoy

Lifebuoy

Mass FMCG
04
Oral B

Oral B

Personal Care
05
Close Up

Close Up

Personal Care
06
Hamleys India

Hamleys India

Heritage Retail
07
Phoenix Palladium Bombay

Phoenix Palladium · Bombay

Luxury Retail
08
Palladium Ahmedabad

Palladium · Ahmedabad

Luxury Retail
09
Bobbi Brown

Bobbi Brown

Luxury Beauty
10
Godrej Yummiez

Godrej Yummiez

Packaged Foods
11
Crossword

Crossword

Books & Lifestyle
12
Beauty & You

Beauty & You

Luxury Beauty
13
Jockey

Jockey

Apparel
14
CNBC TV 18

CNBC TV 18

Business Media
15
Forbes

Forbes

Editorial Journalism
16
GAS

GAS

Fashion
17
The Catalysts

The Catalysts

Beauty · Global
18