How we run it. The daily voice of a brand, held to the same standard of craft as the wordmark, the campaign and the long term.
Yellow is a social media agency in Mumbai, running brand-first social held to the same standard of craft as a campaign.
The work is two things running at once: always-on content systems that keep a brand legible week to week, and social-first campaigns built for the moments that matter. It is produced in-house and governed like a publication, so voice and quality hold across every post rather than only the headline ones.
Most social agencies lead with performance dashboards. Yellow leads with the brand, treating the feed as the place a brand is met most often and holding it to the standard of the identity itself. That craft-led approach runs across prestige beauty, retail, FMCG and real estate, from Sephora and Bobbi Brown to Lifebuoy, Tira and Palladium.
Yellow runs social as a continuous brand instrument, not a side channel. Built in-house, governed like a publication.
Luxury beauty, heritage retail, mass-market FMCG, premium real estate. Different briefs, different velocities, one operating standard.
