Real estate is shaped by more than the spaces it creates. It is also about the stories, identities and experiences that give those spaces meaning. Over the years, our work with Birla Estates has explored that across brand identity, campaign design, CGI, spatial experiences and visual storytelling.
The flagship is Birla Punya in Pune, a visual and experiential world rooted in the city’s architectural and cultural heritage, from its stamps and arches to its wadas and forts.
Alongside it, the India Art Fair collaboration and the animated world of Birla Taranya, each a different chapter of the same parent brand.
The work began by uncovering the stories and landmarks that gave the location its character. Phase I drew on the postal stamp, making the address feel iconic and collectible.
Phase II evolved this into a contemporary identity inspired by Pune’s arches, wadas and architectural forms, a visual world rooted in the city while marking a new chapter.
Campaign identity · Phase I & IIA signature hardback that brings the story of Birla Punya together in a considered editorial format, moving through the LifeDesigned philosophy, Pune’s layered heritage and the architecture.
It explores details such as the hibiscus-inspired façade, windows that reinterpret Bhaja arches, and a clubhouse shaped by the silhouette of Lohagad Fort.
Signature hardback · EditorialA series of CGI films show the project’s architectural influences transforming into the architecture of Birla Punya. Arches, fort forms and other references from Pune’s heritage transition into corresponding elements of the development.
The connection between inspiration and design, made visible through film.
CGI film seriesInside the Experience Centre, we translated the same architectural story into a layered walk-through. The tunnel introduces visitors to Pune’s heritage before they enter the homes, the hibiscus bloom on the façade, Bhaja-inspired geometry shaping the windows, the silhouette of Lohagad Fort reflected in the clubhouse.
A bespoke soundscape accompanies the journey, beginning as ambient sound and building as visitors approach the central plinth.
Space design · Experience CentreFor Birla Estates’ collaboration with India Art Fair 2026, we developed the campaign idea and design direction around The Canvas of Life, positioning the brand as a curator of spaces where life itself becomes the masterpiece.
We carried the idea across a full social campaign, live content from the fair, AI-generated videos and space branding, bringing together the worlds of art, architecture and contemporary living.
Campaign · Social · AI · Space brandingA series of animated singing videos brought Birla Taranya’s “Where Life Sings” campaign to life. Across four films, songs trace the transformation of the site from its industrial past as the iconic Hindalco plant into a thriving new neighbourhood.
Moving through homes, shared spaces, streets and everyday moments, the films capture the rhythm of a neighbourhood coming to life.
Animated film series · Four videos