Coach.

For the India launch of Coach Tabby, we built a complete launch world across digital, on-ground planning, and event assets.

The idea was to introduce the Tabby with the polish of a global icon, while shaping an experience that felt alive in India. From creative direction and digital communication to event touchpoints, spatial details, invites, and on-ground collateral, every piece was designed to work as part of one seamless story.

The launch carried Coach's signature charm with a sharper, more contemporary energy, bringing together fashion, culture, and experience in a way that made the Tabby feel instantly desirable, and unmistakably present.