Reels, carousels and stills that turn gifting into a year-round conversation, from festive edits to the Masaba Gupta campaign.
In-house Reels for the everyday, Carousels for the considered, and Statics for the quiet detail. Eighteen collections across festive and editorial calendars.
A festive collaboration that translated Masaba's print language into gifting, across a giveaway, a hamper reveal, and a print-led campaign film.