Lifebuoy has spent decades building trust through protection and care. For Vietnam and Indonesia, Yellow translates that legacy into content built for fast-moving, trend-driven platforms — balancing product education with entertainment.
What began with model-led shoots and trend-driven storytelling has evolved into an AI- and CGI-powered content engine: scalable, platform-native work where ingredient stories, product benefits and cultural relevance come together on TikTok and Instagram.
Model-led shoots and trend-led storytelling — product education that entertains.
An AI- and CGI-powered content engine — scalable ingredient stories and platform-native films.
The everyday brand communication that keeps the grid moving between campaigns.