For Oral-B, we run oral care the way India actually watches it, across four registers, from in-house comedy to AI film, aspirational carousels to cultural topicals, each earning its place on the feed.
Made in-house with our creators, everyday oral-care struggles turned into reels worth finishing.
AI-crafted concepts that reimagined the electric brush, imaginative, seamless, out of reach for conventional production.
Editorial carousels that made the electric toothbrush a lifestyle object, premium, benefit-led, quietly persuasive.
Culturally-timed content that put the brush at the centre of the calendar, timely, warm, product-first.