Yellow runs Phoenix Palladium Mumbai as a continuous social system — the reels, carousels and statics that hold the weekly grid, the AI and CGI that push the craft, and the seasonal campaigns and activations that turn a retail destination into an editorial address.
The always-on feed — cinematic reels that keep the address moving.
Category storytelling across the mall’s worlds — beauty to gourmet, fashion to fragrance.
Single-frame moments — the poster language of the address.
Seasonal and cultural moments — from Experience Kyoto to Christmas, the festival scale that defines the year.