From flour and biscuits to crackers, noodles and the Volt malt drink, Punjas is woven into everyday life across the Fiji Islands.
We work across print, packaging, retail and social, giving each product its own vivid world while holding the portfolio to one confident, recognisable voice.
The language draws on the things Fiji feels most: bright Pacific colour, warmth, and the discipline and pride of rugby, the national game.
A high-impact newspaper ad introduced Volt Chocolate Malt to Fiji by connecting nutrition with the determination and resilience of rugby, the national sport. Dynamic sports imagery positions Volt as nourishment that fuels endurance, recovery and inner strength.
A launch poster for the new 110g pack positions Snack Crackers as fresh, flavourful and accessible. The product sits at the centre of a shared food experience, easy to reach for and easy to love.
A retail launch poster for the new flour packaging shows the transition from old pack to new, featuring Fiji’s rugby heroes while reassuring consumers that the trusted quality and value remain exactly as they were.
A distinctive packaging system for the instant noodle range, spanning Beef, Chicken and Kimchi. Bold colour, tropical illustration and real appetite appeal give each variant its own visual world within one cohesive architecture.
A truck branding system carries Cream Biscuits, Tea Biscuits, Breakfast Crackers and Cookies across Fiji. Vibrant colour, human moments, striking product imagery and short, memorable messaging drive standout and recall on every road.
Social creatives communicate the old-to-new pack transition across everyday cooking and baking use cases, reassuring shoppers that trusted quality and value carry straight through the change.
Static social creatives are built around everyday moments: beach outings, picnics, casual gatherings and simple food moments with family and friends, keeping Snack Crackers close to the way Fiji actually eats.
