Managing daily needs efficiently while looking out for the family's wellbeing, this is the quiet work at the heart of every home. We took Speedex through a complete transformation, shaping its vision, mission, tone of voice and tagline.
We then built that into a logo, typography and colour system rooted in trust and reliability. The mark itself is inspired by the fold of origami, its softened curves and central square standing in for care, foundation and balance.
We carried this through outer packaging across a range of bottles, alongside business cards, letterheads, warranty cards, outdoor and a full product catalogue. We also redesigned the website, helping Speedex grow from a distributor-facing platform into one built for both trade and direct-to-consumer buyers.
Today, Speedex shows up wherever daily life happens, a steady companion through every routine and every home.
A complete visual system rooted in trust and reliability. The mark is inspired by the fold of origami, its softened curves and central square standing in for care, foundation and balance, carried through a considered logo, typography and colour language.
The identity carried across packaging, collateral and platform, from a range of bottles to business cards, warranty cards and a full product catalogue, alongside a website built for both trade and direct-to-consumer buyers. One register holds across every touchpoint, from the trade counter to the family kitchen.
