BEAUTY&YOU India is the Estée Lauder Companies’ search — run through its New Incubation Ventures arm — for the founders who will define Indian beauty next.
Across three editions, from 2024 to 2026, we worked alongside the global creative team to give that ambition a visual language for the feed: statics, reels, motion and CGI, each tuned to the platform’s evolving identity.
Announcements, mentors and open calls — a static system that held the platform’s look steady across a fast-moving calendar.
Films, spotlights and CGI set-pieces, cut vertical for the scroll — where the platform gets to look as ambitious as the founders it backs.