BEAUTY&YOU India is the Estée Lauder Companies’ search, run through its New Incubation Ventures arm, for the founders who will define Indian beauty next.
Across three editions, from 2024 to 2026, we worked alongside the global creative team to give that ambition a visual language for the feed: statics, reels, motion and CGI, each tuned to the platform’s evolving identity.
Announcements, mentors and open calls, a static system that held the platform’s look steady across a fast-moving calendar.
Films, spotlights and CGI set-pieces, cut vertical for the scroll, where the platform gets to look as ambitious as the founders it backs.