Yellow runs Bobbi Brown's social as an integrated content system: campaigns that translate the global brand ethos into culturally relevant storytelling, launches staged as visual narratives, aspirational lifestyle, creator collaborations, edutainment and platform-native trends. The work below is that system, grouped the way it runs.
Integrated social campaigns that translate Bobbi Brown's global brand ethos into culturally relevant, high-impact digital storytelling.
Every launch brought to life through compelling visual narratives, launch films and platform-first creative — excitement that also highlights product innovation and benefit.
Aspirational content reflecting the world of Bobbi Brown — moments of beauty, confidence and effortless luxury through premium visual storytelling.
Creator-led content featuring influencers, makeup artists and celebrity talent — authentic, elevated, aligned with the brand's voice.
Beauty expertise as engaging content — tutorials, shade guides, product explainers and application tips.
Instagram trends leveraged for timely, platform-native content — culturally relevant, premium throughout.
