Cream Centre
Cream Centre opened on Chowpatty in 1956 with one promise. Vegetarian food that does not apologise for being vegetarian.
Seven decades on, the menu still holds the same Channa Bhatura that built the brand, alongside continental, Mexican and Italian editions written for the same palate.
Our brief was to take a heritage brand into the daily feed without losing its house weight. Every reel, every static, every campaign written to honour the diners who have come for decades while inviting the ones tasting it for the first time.
Comfort, made contemporary.
The identity system that carries seven decades of house weight into the daily feed. Logotype, palette, plate treatment and the tone that ties every post back to the same table. Written to read at thumbnail and hold at full screen.
The book behind the feed. Every rule, every ratio, every plate composition set down so the voice holds across three generations of diners and every hand that touches it. The guide that keeps comfort consistent, spread after spread.
