Social · The practice In the service of brands, since 2014
02 / 05 · Social

How we run it. The daily voice of a brand, held to the same standard of craft as the wordmark, the campaign and the long term.

The discipline
Always-on calendars, launch architecture, hero campaigns and the weekly rituals that keep a brand legible in every market it shows up in.
Brands run
18+
Markets
10+
02 The feed, in glimpses

Yellow is a social media agency in Mumbai. Social is where a brand behaves in public, and where most people meet it first.

Sephora Bobbi Brown Beauty & YouBeauty & You social still by Yellow Hamleys India GAS Tira Lifebuoy Godrej Yummiez GASGAS editorial still by Yellow Palladium · Ahmedabad Beauty & You
01 The social practice
Built on strategy, carried by content and organic growth, engineered for cultural relevance, day after day.

Every calendar begins with strategy, earns attention through content, and compounds into organic growth, keeping each brand culturally relevant in the moments that matter.

03 Seven Mandates

Seven mandates, chosen to show range.

Luxury beauty, heritage retail, mass-market FMCG, premium real estate. Different briefs, different velocities, one operating standard.

Luxury Beauty
01 · Sephora

Beauty,
at altitude.

Yellow shapes the India-market voice for one of the world's most influential beauty retailers. Launches, hero campaigns, in-app carousels and the always-on cadence that builds category authority, six interlocking sections run as one editorial system.

Client
Sephora India
Sector
Luxury Beauty
Enter the brand
Heritage Retail · India
02 · Hamleys India

The world's oldest toy shop,
built for India.

Hamleys in India runs as a retail + IP system. Yellow holds the social mandate across festival campaigns, celebrity tentpoles, in-store theatre at Mall of the Millennium · Pune, and the always-on cadence that turns 263 years of British retail theatre into a market-specific brand story.

Client
Hamleys India
Practice
Retail · IP · Always-on
Enter the brand
Mass FMCG
03 · Lifebuoy

A 130-year mission,
told in 30 frames.

A widely recognised health soap, in conversation with India at scale. Yellow runs the social calendar across the brand's hygiene-behaviour mandate, translating a public-health proposition into film, statics and creator collaborations that reach far without losing the editorial register.

Client
Hindustan Unilever
Reach
India · National
Enter the brand
Luxury Mall · Retail
04 · Palladium Ahmedabad

A new flagship,
built on the feed.

The Phoenix Palladium retail story extended into Gujarat, a launch played as both a city moment and a brand introduction. Yellow runs the always-on social architecture, from launch IP and tenant spotlights to the lifestyle calendar that turns a destination mall into an editorial address.

Client
Phoenix Palladium
Market
Ahmedabad · Gujarat
Enter the brand
Beauty Retail
05 · Tira

India's
beauty floor.

Reliance Retail's premium beauty platform, run as a continuous brand programme. Yellow holds the always-on calendar, launch carousels, category statics, hero campaigns and the weekly cadence that turns a retail destination into an editorial address.

Client
Reliance Retail
Practice
Always-on + Launches
Enter the brand
Prestige Beauty
06 · Bobbi Brown

Beauty,
in motion.

A prestige beauty house, run as a social-first content system. Yellow builds the always-on feed reel by reel, launch moments, trend-led formats and creator collaborations with Tara Sutaria that carry the brand into real routines.

Client
Bobbi Brown
Practice
Social-first · Creator-led
Enter the brand
Luxury Mall · Retail
07 · Palladium Mumbai

The original
luxury address.

Palladium Mumbai is where India's luxury retail story began. Yellow runs the flagship's always-on social, launch IP, tenant spotlights, festival tentpoles and the everyday cadence that keeps the country's original luxury destination in the conversation.

Client
Phoenix Palladium
Market
Mumbai · Lower Parel
Enter the brand
04 Sort by Category

The full brand index.