01 · The house on Regent Street
The oldest toy shop in the world. On the same street since 1760.
Seven floors, a live magic act on the staircase, and a queue that reforms every morning. Yellow holds the one thing a two-hundred-and-sixty-year-old institution cannot afford to get wrong, its seasonal calendar. Christmas, Easter, Summer, Halloween, Chinese New Year, Eid.
Every season earns a master KV. Every season that warrants it earns an animation film. What began as a single Christmas campaign is now a year-round cadence, the same window, the same promise, a new story each time the calendar turns.
Six years of that calendar, read in one place.
Christmas 2023 · Animation Film
