Polycab is the category leader across India's electrical universe. Lighting, wires, switches, fans and solar. A brand that lives quietly inside millions of homes and most of the national grid.
Yellow's role is to bring that quiet authority into the open. To take a brand the country already trusts and give it a contemporary creative language, cinematic, designed, distinctive.
The partnership runs across five lines, each with its own product calendar, audience and ambition. The shared throughline is craft, every film and campaign held to a single bar.
#E31E2A
#9F1219
Lighting is where the brand goes cinematic. A 3D video series takes the portfolio from spec sheet to screen, one visual grammar carried across every product front from downlights and panels to spot, COB, outdoor and batten LED.
Eight films, each a chapter in a single language. Designed, rendered and paced to make a category the country already trusts feel contemporary and premium.
Polycab Lighting · 3D Category FilmsThe Gliss campaign with Karishma Kapoor moved the lighting conversation from spec to desire. Celebrity, cinematic, premium, led by a hero film with statics and an influencer cascade across priority states.
A consumer-facing chapter that gives a category leader a face and a feeling, and carries the brand into the aspirational space its scale has always deserved.
Karishma Kapoor · Gliss Campaign
Switches are the part of the home-design conversation the category usually loses. The Univia launch repositions the switch as architecture, a quiet, designed object that belongs on a wall the way furniture belongs in a room.
A lifestyle-focused catalogue carries that idea through the range, showing finishes and applications as elegant elements within modern spaces. The switch, treated like furniture for the wall.
Univia KV · Catalogue
Wires are the part of the brand the consumer never sees, and the part that has to be most trustworthy. A 3D RTB film treats purity as a feeling, pure copper rendered as a material story rather than a number on a label.
A second lane frames the eco-friendly wiring story through key visuals, positioning Polycab's lead on materials and process. Sustainability treated as engineering, not gesture.
3D RTB Films · Key Visuals
A lifestyle-focused chapter for Polycab Fans. The range presented through design, performance and everyday comfort, with clear treatment of features, finishes and applications. The category raised from utility to interior.
The 2026 catalogue was revamped with a cleaner, more refined visual approach while retaining the essence of the existing design language. Less negative space, tighter layouts, new releases brought in cleanly. Built for flow, page after page.
2026 Catalogue
