Liquid IV came to Yellow to turn a hydration product into a brand people feel across every screen and shelf.
We built the world end to end — a product shoot to anchor it, social reels to give it energy, retail A plus content and web to close the loop, and CGI to let it move in ways a camera cannot.
The result is one clean, electric system that stays recognisable everywhere, from a feed to a finish line.
The anchor for everything that followed. A crisp product shoot that captured the pack, the pour and the pure clarity of the water, giving the brand a clean, appetite-led foundation across every channel.
Short, fast, made for the scroll. A run of social reels turned hydration into moments of energy and refreshment, built to stop the thumb and carry the brand into everyday feeds.
The story told where the purchase happens. Enhanced retail A plus modules broke down the benefits, the flavours and the format, turning a listing into a clear, confident reason to buy.
The brand, sized for the web. A set of banners carried the electric-blue identity across placements and formats, keeping the message sharp and the look consistent wherever it appeared.
The home the brand pours into. A clean, bright website brought the identity, the shoot and the story together in one place, giving shoppers a confident, easy path from curiosity to hydration.
Hydration where it is needed most. A marathon activation put the brand at the heart of the run, meeting people at the moment they reach for water and turning a functional need into a memorable brand moment.
The brand, moving the way a camera cannot. CGI let the product splash, swirl and defy gravity, giving the hydration story a heightened, hyper-real energy that lives natively on social.
The hero frames that hold it all together. A set of key visuals distilled the brand into single, striking images, giving every campaign a clear anchor that reads instantly across formats.
The shoot extended, without the set. An AI-led shoot expanded the visual world with new scenes and contexts, giving the brand more range to play with while keeping its clean, electric look intact.
