Kate Spade asked for a Diwali gift that would feel personal, collectible, and unmistakably the house — a festive moment designed end to end, not a stock present in a polished box.
We took the form of a custom card deck, reimagined through Kate Spade’s signature world of graphic pattern, wit, colour and charm. Each card carries a festive character, playful suit details, and a sharp green, black and white palette that reads as celebratory and instantly the brand.
From concept to card design to final execution, Yellow built the keepsake to feel handcrafted but signature-led. A Diwali gift with a wink. Not a thali in sight.
The ask was a Diwali gift that felt personal and collectible rather than a present in a polished box. We answered with a custom card deck — a festive object designed to be kept long after the festival is over.
Each card carries a festive character and playful suit details, drawn in Kate Spade’s world of graphic pattern, wit and charm. The illustration turns a familiar object into something that reads as a keepsake at a glance.
A sharp green, black and white palette runs across the deck and the pack — celebratory, graphic, and instantly the house. The system holds together as a single collectible object, from the outer pack to the last card.
Handcrafted in feel, signature-led in design — a festive keepsake made like a collectible, not a gift box. A small object the recipient keeps after Diwali is over. The campaign film brings the finished deck to life.
#66B652
#4F9A3E