Branding · The work Selected work
01 / 05 · Branding

How we build them. Strategy, identity, voice and system, and the quieter decisions that hold a brand together across categories and decades.

The discipline
Brand strategy, identity, packaging and design systems for brands that intend to be remembered. The wordmark is the smallest visible part of a much larger structure.
Brands shipped
70+
Sectors
20+
02 / 05 · The case

A brand is more than a logo.
It is a system that compounds,
shaped by the small daily decisions that hold it together across years.

A point of view
Identity is infrastructure. The wordmark is the smallest visible part of it.
A discipline
Strategy and craft, decided in the same conversation. Type, colour, voice and motion, composed as one instrument.
A long view
A brand should still look like itself ten years after launch. We build for that decade.
03 / 05 · Selected work

Five brands. Five different conversations.

The work in motion. Each of these brands was built end to end with Yellow. Every frame here is real product.

Brand Film
01 · Backbay

Curated
for Life.

A premium lifestyle beverage. Sourced from the Himalayas, bottled in a recyclable carton, engineered to feel as considered as the moment it accompanies.

Category
Beverages
Founders
Bhumi & Samiksha Pednekar
Enter the brand
Logo Animation
02 · Stampeight

The mark
of belonging.

Sony Music's gamified direct-to-fan platform. A space where artists turn attention into revenue, and fans turn admiration into belonging.

Client
Sony Music
Launch
2025
Enter the brand
3D Film
03 · Birla Estates

A legacy,
made cinematic.

A parent brand built by the Aditya Birla Group. 3D amenity films, the Coffee Table Book, the tunnel branding and soundscape at the experience centre, AI teasers and the wider campaign system.

Category
Real Estate
Flagship
Birla Punya, Pune
Enter the brand
3D Animation
04 · OZiva

Clean, simple,
science-backed.

India's most-trusted clean-nutrition brand, now part of the Hindustan Unilever portfolio. Yellow shapes the packaging architecture across Hair Gummies and the wider range.

Founded
2016
Acquired by
HUL · 2022
Enter the brand
3D Animation
05 · d'you

See
the difference.

Science-backed intentional skincare. A brand built around the idea that skincare conversations have been too surface-level, and that the chemistry deserves a louder voice.

Category
Skincare
Founded
2019
Enter the brand
See all 37 brands
04 / 05 · The crafts

Seven crafts. One brand, built to last.

01 / 07

Strategy.

The thinking that makes everything after it feel inevitable.

02 / 07

Identity.

A wordmark, a system, a permanent part of the brand's spine.

03 / 07

Voice.

How the brand sounds when it is not selling.

04 / 07

Visual systems.

Colour, typography, grid and motion, composed as one instrument.

05 / 07

Design craft.

The thousand small decisions that separate the competent from the canonical.

06 / 07

Go-to-market strategy.

How the brand enters its category. Channels, partners, the first ninety days.

07 / 07

Long-term coherence.

The system that holds across CMOs, sub brands and decade long timelines.

Process

Sharpen.
Build.
Hand off.

Three movements. Each one held to its own standard.

05 / 05 · The work

The brands we've engineered.

Selected case studies · click any tile to enter
· The scale

Built across categories. Sustained across decades.

0+
Brands shipped
From founder-led startups to global houses.
0+
Sectors
Beauty, beverages, FMCG, hospitality, fashion, wellness, and beyond.
0+
Years of craft
A Mumbai studio operating with global discipline.
· The belief

We treat identity as infrastructure. Quiet, considered, and built to compound.

Yellow · Operating principle