For Oral-B, we run oral care the way India actually watches it — across four registers, from in-house comedy to AI film, aspirational carousels to cultural topicals, each earning its place on the feed.
Made in-house with our creators — everyday oral-care struggles turned into reels worth finishing.
AI-crafted concepts that reimagined the electric brush — imaginative, seamless, out of reach for conventional production.
Editorial carousels that made the electric toothbrush a lifestyle object — premium, benefit-led, quietly persuasive.
Culturally-timed content that put the brush at the centre of the calendar — timely, warm, product-first.