Sephora

The marquee launch. Main launch reels and the launch carousel system, two cultural extensions, Fenty × Diwali and Fenty × Christmas, and the flagship moment: Fenty ki Haveli, the campaign that gave Fenty an Indian house to live in. Built in two halves, a CGI world of imagined rooms and imagined light, and shot reels of how that world appeared in the feed.

The MILK brand introduction to the India market. Main launch plus the Jelly Tint launch as its own beat.

The cultural-host moments. Pop-ups, community events, founder appearances. The brand stepping out from the catalog and into the room.

The community programme. Creators, makeup artists, beauty editors recruited into the brand orbit. Built so the social content moves outside the brand's own channels.

Each store opening gets its own campaign system. Build-up carousels, opening-day hero, in-store activations, community drops.

The Bobbi Brown India face campaign. Editorial-styled, restraint-first, built so the make-up reads first and the celebrity follows. The Bobbi codes intact, the India audience addressed directly.

The Lancôme India brand moment with one of the country's most considered style figures. A campaign that earns its luxury register through styling, light, and pace, never through volume.

The Sephora franchise series. Creators and faces opening their bag to the camera, product reveal, personal context, brand voice carried through the everyday register.

The teach format. Experts and creators walking through technique, product, and the principles behind the look. Editorial pace, classroom register.

The GRWM cut, Sephora-coded. A face, a mirror, a kit. The brand showing up in the format the audience already trusts.

The signature look-creation series. Six films across the franchise, direction, technique, product, applied. Built so the brand reads as the studio, not the catalogue.