Sony came to Yellow with an IP, Stampeight, and a question rather than a brief: how do we make it behave like a label, a stage and a calling card at once.
We drew a wordmark by hand and spaced it by hand, tuned to the rhythm of music typesetting. Designed for stage and broadcast, for artist and for release.
Built to hold its own next to the world’s music-house marks, while staying authored from India.
The wordmark is built to perform at every distance. Readable in a thumbnail, commanding on a stadium backdrop, intact on a vinyl sleeve. Drawn by hand, spaced by hand, and tuned to the rhythm of music typesetting so it reads as sound as much as letterform.
A typographic voice that carries the brand from a release title to a broadcast lower-third without losing character. High contrast, held quietly, so the artist stays the loudest thing in the room.
The identity documented as a working system, not a static logo: how the mark moves, where the type sits, how the black ground and single accent behave across stage, screen and sleeve. A brand that is confident enough to disappear when the lights come on, and recognised when it returns.
#0E0D0C
The anchor. Used wherever the artist needs the most room.
#F4EFE0
The breath. Gives the brand its quiet.
#FCB116
The accent. Punctuation, never paragraph.
#5A6483
The supporting voice. Where precision matters.